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SSS Auto Executive growth presentation
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Marketing growth plan · 2026

Make finding the right part feel simple.

A practical 90-day plan to recover visibility, improve the catalogue journey and create measurable demand around SSS Auto’s five pickup branches.

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Five Australian branches Pickup-first experience Evidence-led priorities
01 · Overview
The situation in plain language

People are arriving, but too few continue.

Third-party estimates point to a discovery and engagement problem. First-party Google data should confirm exactly where visitors are being lost.

−40.5%Estimated monthly traffic movementA warning signal—not a final accounting figure.
71.3%Estimated bounce rateMany visits end after viewing one page.
15.4%Estimated non-brand search shareMost organic discovery still depends on the SSS name.
1

Discovery is narrow

Too few useful pages match generic searches such as a part, make, model or city.

2

The journey needs clarity

Visitors need fast fitment guidance, stock confidence and clear pickup information.

3

Measurement is incomplete

Calls, enquiries, selector use and branch pickups must be connected to marketing activity.

Non-brand search means a customer searches for the product or problem—not the company name. Example: “Toyota body parts Perth” instead of “SSS Auto”.
See the supporting diagnosis
02 · Situation
Three priorities

Do these in order.

The sequence protects the budget: understand the real problem, improve the buying journey, then increase reach.

01 · ESTABLISH THE TRUTH

Connect measurement

Use Google Search Console, GA4, call tracking and enquiry events as the shared source of truth.

When
Week 1
Output
Page, query and conversion baseline
02 · REPAIR THE JOURNEY

Fix catalogue friction

Resolve crawl failures and make fitment, availability, enquiry and branch pickup easy to understand on mobile.

When
Weeks 1–2
Output
Reliable product-finding journey
03 · CREATE DEMAND

Build useful landing pages

Launch location, make and category pages only where branch expertise and real inventory support them.

When
Weeks 2–10
Output
New non-brand entry points
Review the executive decision table
03 · Priorities
90-day roadmap

Build the foundation before scaling.

Each phase creates the conditions for the next. Paid activity starts only after the relevant landing page and conversion tracking are ready.

Weeks 1–2

Measure & repair

Connect data and remove the most damaging technical and catalogue blockers.

  • GA4, GSC, calls and forms
  • Server errors, broken links, sitemap
Weeks 2–5

Capture local intent

Improve the catalogue hub and launch the first genuine branch pages.

  • Perth and Sydney first
  • Clear pickup expectations
Weeks 4–10

Expand discovery

Add inventory-backed make and category pages with strong internal links.

  • Toyota and Nissan first
  • Body, engine, OEM categories
Weeks 8–12

Promote & retain

Publish flagship guides, launch follow-up messages and test one paid market.

  • One category × one branch
  • Stock and quote follow-up
Open the action tracker and full timeline
04 · Roadmap
Search growth model

Create useful doors into the catalogue.

Every new page should answer a real buying question and lead toward suitable stock, expert help or a branch pickup.

Landing page means the first page a visitor reaches from a search. It should immediately confirm that SSS Auto can help with their vehicle, part or location.
Explore keywords and proposed page structure
1

Catalogue hub

Browse by make, model and year with a clear pickup promise.

5

Branch pages

Unique location, hours, directions, stock signals and pickup details.

11

Make pages

Inventory-backed vehicle makes with model and year pathways.

5

Category hubs

Body, engine, OEM, aftermarket and accessory categories.

8

Flagship guides

Practical fitment and product education with a commercial next step.

∞

Product detail

Compatibility, part number, position, specifications, stock and branch pickup.

05 · Search growth
Local growth

Turn each branch into a genuine local destination.

Start where opportunity and operational readiness are strongest, then repeat the proven page and profile system across the network.

01
PerthFirst-wave page and profile improvements
Start first
02
SydneyFirst-wave page and profile improvements
Start first
03
BrisbaneRoll out after the first template is proven
Next
04
MelbourneRoll out after the first template is proven
Next
05
AdelaideRoll out after the first template is proven
Next

What makes a branch page useful?

It should help a customer decide whether to visit or contact the branch—not simply repeat the company homepage.

  1. Accurate address, hours, phone and map
  2. Pickup instructions and parking guidance
  3. Locally relevant makes and categories
  4. Matching Google Business Profile information
View branch-by-branch recommendations
06 · Local growth
Technical foundation

Fix what blocks trust and discovery.

Not every audit item deserves equal urgency. Address failures and dead ends first, improve page clarity next, then optimise performance using real measurements.

Fix immediately
4Server errors
1Broken destination
4Broken internal links
1Missing XML sitemap

These can stop visitors or search engines from reaching important pages.

Fix next
49Duplicate page titles
25Pages missing a main heading
24Missing search descriptions
96Temporary redirects

These weaken page meaning, consistency and crawl efficiency.

Improve after measuring
90Unminified assets
29Low-content pages
49Duplicate content flags
1HTTP canonical issue

Validate their real customer impact before applying broad changes.

See every audit issue and recommended fix
07 · Technical foundation
Channel investment

Invest most in durable discovery.

The proposed mix prioritises search and local foundations while reserving enough capacity to improve conversion, create helpful content and test acquisition.

SEO + local
40%
Conversion
15%
Content
15%
Paid search
15%
Email + CRM
10%
PR + partners
5%
Decision rule: Paid search begins with one category in one branch. Expand only when enquiries and completed pickups justify the cost.
Use the budget modeller and channel plan
08 · Investment
Success scorecard

Measure customer progress—not rankings alone.

These directional targets create a shared definition of improvement. Confirm baselines in first-party systems before finalising targets.

Bounce rate

Below 55%
Estimated baseline: 71.3%

Pages per visit

Above 2.2
Estimated baseline: 1.42

Average visit

Above 45 sec
Estimated baseline: 20 sec

Non-brand share

Above 30%
Estimated baseline: 15.4%

Organic channel share

Above 45%
Estimated baseline: 35%

Traffic movement

Positive monthly
Estimated baseline: −40.5%
North-star outcome: qualified catalogue-assisted enquiries and completed pickups by branch. Traffic and rankings are supporting indicators.
Review measurement events and governance rules
09 · Scorecard
Decisions for this week

Turn the plan into accountable work.

Progress begins with four clear approvals and a named owner for each output.

Approve the measurement baseline

Confirm access to GA4, Search Console, call tracking, form data and pickup records.

Assign technical ownership

Nominate the person responsible for server errors, links, redirects, sitemap and catalogue reliability.

Approve the first landing pages

Start with the catalogue hub plus Perth and Sydney branch pages.

Set the review rhythm

Run a weekly delivery check and a monthly business-outcome review.

10 · Next actions